Design 101
Design 101
Designing in Context
What does this mean? It means knowing and making design choices that consider the environment marketing assets lives within.
It includes knowing:
The media (print, web, email or TV)
The device type for online assets (desktop, tablet, mobile and/or TV)
The scale an asset is designed for (1x, 2x, 3x or more) vs. its physical dimension
If an asset includes overlayed html copy and/or CTAs and its resulting need for clear space
If an asset should complement or distinguish itself from other nearby content
Where an asset drives to to help ensure design continuity
Why is this important?
Without context (designing to just a spec/dimension), we run the risk of creating assets that are not appropriate, optimized for their intended setting and/or at risk of not meeting performance goals.